Company Main Info: Unlocking Sector-Specific Insights
Thank you for taking part in our survey! We’re diving deep into 14 key areas of business, from marketing to technology, and we need your valuable insights. Each question will assess your company’s practices, rated on a scale of 1 to 5, based on international business standards.
There are no right or wrong answers—this is about understanding the practices that drive your organization’s innovation. We will compare these practices across different industries and sectors to identify the best strategies that can increase innovation rates.
Privacy Statement
We value your privacy and are committed to protecting your company's confidential information. Any data collected through our platform will be used strictly for scientific research and analysis purposes. We do not share, sell, or disclose any company-related information to third parties without explicit consent. All data is handled with the highest standards of security and confidentiality to ensure your trust and compliance with ethical research practices.
Demographic section
This section of C Innovation Assessment is designed to provide you with a deeper understanding of how different sectors innovate and the key drivers of innovation within those industries. By gathering detailed information from businesses across the MENA region, we aim to build a comprehensive demographic profile that highlights trends, challenges, and success factors in driving innovation.
Your responses will help us create valuable insights that reflect the unique needs and practices of businesses across various sectors. Together, we can uncover the strategies that lead to breakthrough innovation and elevate the MENA business landscape.
1.1 My organization encourages employees to take risks and try new things.
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1.2 My organization encourages me to share new ideas and different ways of thinking
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1.3 How well does the organization tolerate and learn from failure?
1.4 In my organization, there is encouragement for employees to think innovatively and creatively."
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1.5 How would you describe the culture of collaboration and innovation in your organization?
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1.6 My organization allocates specific time for employees to develop new ideas or work on innovative projects,
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1.7 In my organization, people often have discussions where different viewpoints and ideas are openly shared and debated."
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2.1 How well does your organization support and drive idea generation?
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2.2 How well does your organization evaluates ideas systematically and transparently?
2.3 How effectively are innovations tested before full implementation?
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2.4 How clear is your organization's pathway for scaling and commercializing innovations?
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2.5 How well does your organization learn from past innovations and manage knowledge?
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2.6 How structured is your organization's innovation process?
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2.7 How systematically is innovation performance evaluated in your organization?
2.8 My organization is agile enough to adapt to change and seize opportunities for innovation
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3.1 Does your organization have a formal, documented innovation strategy?
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3.2 How well is the innovation strategy communicated and understood across your organization?
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3.3 How clear is your organization's innovation vision?
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3.4 Is your organization’s innovation vision realistic and achievable?
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3.5 How well is your organization's innovation vision aligned with its business goals?
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3.6 How consistent is your organization’s innovation strategy with its long-term mission and vision?
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3.7 How effectively does your organization allocate resources (time, budget, personnel) to innovation?
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3.8 How easily can internal processes and policies be adjusted to support innovation?
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3.9 How involved are employees at all levels in the innovation process?
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3.10 How effectively does your organization prioritize innovation projects?
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3.11 How systematically does your organization evaluate potential innovation projects?
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3.12 What key performance indicators (KPIs) does your organization use to measure innovation success?
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3.13 How well does your innovation strategy incorporate emerging technological trends?
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3.14 How effective is your organization at overcoming resistance to change in innovation and technology?
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3.15 Do you feel that your organization is committed to achieving its innovation vision?
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4.1 How much do leaders encourage risk-taking for innovation?
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4.2 How does your organization handle failures & growth mindset?
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4.3 How inclusive is leadership in decision-making?
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4.4 How effectively does the organization provide training for leaders to foster innovation?
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4.5 How effectively does leadership provide feedback on innovation efforts in the organization?
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4.6 How effectively do leaders in your organization encourage team collaboration?
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4.7 How well do leaders encourage open communication?
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4.8 How effectively do leaders in your organization ensure a safe environment for idea sharing?
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4.9 How adaptable and responsive are your leaders to feedback and change?
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4.10 How flexible are your leaders in adapting their leadership style?
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4.11 How strongly does leadership emphasize continuous learning for innovation?
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4.12 How much autonomy do employees have in managing their daily tasks?
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4.13 How well does leadership communicate ethical standards in innovation?
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4.14 How well do leaders empower employees to drive innovation?
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5.1 Does your organization have formal recognition and reward programs for innovation?
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5.2 How much does your organization value diversity and inclusion?
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5.3 How supportive is your work environment for diverse employees in innovation?
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5.4 How frequently does your organization offer training on innovation skills?
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5.5 How does your organization evaluate candidates for their potential to drive innovation?
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5.6 How much does your organization prioritize recruiting employees with creative thinking skills?
This question emphasizes the outcome or emphasis of recruitment on a specific skill—creative thinking. It looks at whether the organization actively seeks and hires employees with this particular skill, rather than evaluating the practices or systems behind it.
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5.7 To what extent is performance evaluation based on innovation contributions?
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5.8 How well does the performance evaluation system align with innovation goals?
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5.9 How well did your on-boarding program prepare you to contribute to innovation in your role?
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5.10 what key elements of your onboarding program provided to emphasize collaboration, creativity, and risk-taking?
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5.11 What team-building activities are most commonly implemented to foster innovation?
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5.12 To what extent are HR professionals skilled in innovation and creativity?
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5.13 How effectively do HR professionals support innovation in other teams?
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6.1 To what extent does your organization prioritize social impact in external innovation collaborations?
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6.2 How well does your organization support employees in collaborative innovation?
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6.3 To what extent does your organization conduct network analysis to identify innovation partners?
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6.4 How many collaborative innovation projects has your organization engaged in?
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6.5 How does your organization collaborate with academic institutions?
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6.6 How likely is your organization to collaborate with startups and entrepreneurs on innovation?
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6.7 How frequently does your organization engage with its ecosystem partners for innovation?
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6.8 How quickly does your organization respond to collaboration opportunities in innovation?
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6.9 How well does your organization incentivize ecosystem partners for long-term collaboration?
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6.10 To what extent does your organization practice open innovation (e.g., crowdsourcing, user innovation)?
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6.11 How often does your organization engage in industry events and conferences to stay updated on innovation trends?
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6.12 How effectively does your marketing differentiate your products and services through ecosystem collaboration?
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6.13 How does your organization facilitate meetings with ecosystem partners for collaboration?
Instruction : Please select the highest level of practice your organization uses, even if multiple methods are employed.
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6.14 How clear and well-defined are the strategic goals of your organization’s partnerships?
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6.15 How much has collaboration with ecosystem partners helped your organization manage economic pressures in the past year?
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6.16 How significant are the differences in experience, resources, and practices among your network partners?
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6.17 How effectively does your organization select the right partners for strategic innovation goals?
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6.18 How effectively does your organization establish trust with partners in early collaboration stages?
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6.19 How effectively does your organization manage intellectual property (IP) rights in collaborations?
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6.20 How actively is your organization involved in driving social innovation within the local community?
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7.1 How scalable is your organization's technology infrastructure to handle growth?
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7.2 How well-integrated are the systems in your organization?
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7.3 What is your organization’s level of digital maturity?
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7.4 How fast does your organization adopt new technologies?
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7.5 To what extent does your organization have the internal IT expertise and training programs needed to support technology use and innovation?
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7.6 To what extent has your organization implemented automation in its processes?
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7.7 How agile and flexible are the processes and workflows in your organization?
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7.8 How well does your organization collect and manage data?
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7.9 How would you rate your organization’s data analysis capabilities?
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7.10 To what extent does your organization rely on data for decision-making?
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7.11 How would you rate your organization’s cybersecurity infrastructure?
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7.12 How would you describe your organization's partnerships with external technology entities?
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7.13 How well do your technology initiatives align with business goals?
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7.14 How effective is your organization’s long-term planning for technology initiatives?
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7.15 What is the level of technology adoption in your organization?
instruction : Please select the level that best reflects the technological infrastructure in your organization and its impact on innovation.
10. Fully Smart & Integrated: Advanced technologies are deeply embedded across all departments.
4. Partially Digitized: Some digital tools are used, but most processes remain manual.
5. Basic Automation: Limited automation in select tasks (e.g., email or CRM systems).
6. Functional Systems: Standard digital systems like ERP or HRMS are in place and used consistently.
1. Manual: Entirely manual processes with no use of digital tools.
7. Data-Driven: Actively uses data analytics tools for reporting and decision-making.
1. Pioneering: Leading-edge use of emerging tech (e.g., generative AI, IoT at scale, quantum computing).
8. Advanced Tools: Leverages cloud, mobile, or connected apps to enhance operations.
3. Basic Digital Tools: Uses basic software (e.g., Excel or POS) with no system integration.
9. Smart Technology: Implements AI, ML, or robotic process automation in specific areas.
2. Outdated: Relies on very old, unsupported systems with minimal efficiency.
None
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7.16 How well do employees utilize technology in your organization?
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7.17 How effective is the support provided by your technology vendors?
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8.1 How clear and prioritized are your goals for customer satisfaction, loyalty, and market trends?
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8.2 How innovative and customer-aligned are your products?
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8.3 How effective and innovative is your pricing strategy?
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8.4 How creative and integrated are your promotional activities?
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8.5 How innovative are your distribution channels?
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8.6 How engaged are employees in marketing innovation and customer interactions?
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8.7 How effective is your tech infrastructure in enhancing customer experience?
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8.8 How innovative is your product packaging?
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8.9 How unique and resonant is your brand positioning?
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8.10 Have you expanded your product/service offerings in the past year?
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8.11 How well do you manage risks and comply with privacy regulations in marketing?
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8.12 Evaluate your organization’s effectiveness in establishing and leveraging Co-Marketing?
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8.13 How advanced are your marketing data analytics capabilities today vs. last year?
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8.14 How advanced is your organization in collecting diverse marketing data using technology and segmentation strategies?
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8.15 How effective is the assess and respond to customer needs?
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8.16 How effectively do your organization differentiate your products from competitors?
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8.17 How effectively does your organization evaluate the success of marketing campaigns?
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8.18 How effectively does your organization conduct competitive analysis?
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9.1 How regularly does your organization support employee well-being through scheduled breaks?
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9.2 How effectively does your organization promote work-life balance?
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9.3 To what extent does your organization implement initiatives (including awareness, recognition, and support programs) that promote mental well-being?
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9.4 To what extent does your organization provide mental health resources?
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9.5 How actively does your organization provide mental health training for staff and management?
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9.6 How established are your Employee Assistance Programs (EAPs) for mental health support?
Employee Assistance Programs = EAP
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9.7 To what extent does your organization support employees with mental health disorders?
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9.8 To what extent does your organization provide access to mental health support services (e.g., counseling, therapy)?
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9.9 To what extent does your organization have strategies or programs in place for stress management?
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9.10 To what extent does your organization enforce policies to prevent and address bullying and harassment?
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9.11 How effectively does your organization recognize and manage employee burnout?
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9.12 How available are flexible work options (e.g., part-time, remote work, flexible hours)?
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9.13 To what extent does your organization implement cognitive-behavioral techniques (CBT) or related tools to support mental health?
(Includes practices like stress management training, cognitive reframing, and structured self-reflection tools.)
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9.14 To what extent does your organization implement effective strategies to foster employee motivation and engagement?
(This includes initiatives such as recognition programs, clear career development pathways, employee involvement in decision-making, and regular feedback mechanisms.)
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9.15 To what extent does your organization provide resilience-building programs for employees?
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10.1 How would you rate the vacation and leave policies (e.g., vacation, sick leave, parental leave) provided by your organization?"
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10.2 How do you assess the ergonomic quality of your workstation (desk, chair, etc.)?
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10.3 How would you rate the layout and accessibility of collaborative spaces?
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10.4 How would you describe your workplace’s furniture and design aesthetics?
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10.5 How effectively does the workspace reflect internal branding and motivation?
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10.6 How would you rate the availability and quality of rest and play zones?
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10.7 How supportive is your organization of employee fitness and wellness?
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10.8 How would you rate programs promoting general health and well-being?
1. Absent - No health or wellness initiatives.
5. Excellent - A dedicated wellness team, weekly health and fitness classes, partnerships with wellness providers, mental health programs, and significant rewards for participation
4. Strong- Regular workshops on various health topics, bi-monthly fitness challenges, discounts on health club memberships, and mental health programs.
2. Minimal- Infrequent health fairs or one-off workshops on wellness topics
3. Adequate- Monthly wellness workshops, occasional fitness challenges, or health screenings, with minor rewards for participation.
None
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10.9 Access to Clean Drinking Water
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10.10 Assessment of the promotion of regular hydration breaks within your organization
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10.11 Are you aware of the health and safety policies and procedures in your workplace?
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10.12 Availability of Nutritious Meals/Snacks
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10.13 Availability of Regular Meal Breaks
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10.14 Nutrition programs: Quality and Accessibility
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10.15 To what extent does your organization provide health check-ups and assessments for employees?
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10.16 Therapeutic Support Assessment: Life Coach
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10.17 Therapeutic Support Assessment: Therapist (Counselors, Psychotherapists
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10.18 Therapeutic Support Assessment: Psychiatrist
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10.19 My organization emphasizes passion and genuine interest in our tasks to foster innovation.
Intrinsic motivation refers to doing something because it is inherently rewarding or enjoyable, rather than for external rewards like money, recognition, or pressure. It comes from within the individual—driven by personal satisfaction, interest, or a sense of accomplishment.
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11.1 To what extent does your organization promote a growth mindset and learning from failure?
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11.2 How effectively does your organization provide training to support growth mindset and innovation?
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11.3 11.3 How impactful is your reward and recognition system on driving innovation?
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11.4 How effectively does your organization manage conflict and support positive interpersonal relationships?
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11.5 How diverse is your team in terms of backgrounds, skills, and perspectives?
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11.6 How adaptable is your team in shifting perspectives and embracing new ideas?
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11.7 To what extent do team members feel safe to express ideas and take risks?
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11.8 To what extent are creativity, experimentation, and innovation embedded as core values in your organization?
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12.1 How would you describe the emotional response to project outcomes in your organization in terms of intensity and duration?
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12.2 How would you describe the dominant emotional response when your organization faces major challenges?
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12.3 The common emotion concerning exploring new ideas alternates between disinterest and curiosity.
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12.4 How would you describe your organization’s emotional outlook when forecasting the success of new innovations?
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12.5 What is the dominant emotional response across your organization when decisions are made — regardless of the topic?
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12.6 What is the emotional attitude toward overcoming setbacks and obstacles?
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12.7 How would you characterize your organization’s cultural preference between individual independence and collaborative teamwork?
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13.1 How diverse is your team in background, expertise, and perspectives?
13.2 To what extent do cultural norms in your workplace support innovation and adaptability?
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13.3 To what extent do job titles and hierarchy influence collaboration and decision-making?
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13.4 How clearly defined and merit-based are the career advancement opportunities?
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13.5 How open, collaborative, and multi-directional is the flow of communication and information across departments and organizational levels?
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13.6 How does the organization respond to regulatory, market, and societal changes?
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13.7 How is customer feedback integrated into your innovation and decision-making processes?
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13.8 How actively does your organization monitor and respond to competitors’ innovations?
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13.9 How well do different departments coordinate to achieve goals?
Interfunctional Coordination refers to the collaboration and alignment between different departments or functions within an organization to achieve common goals. It ensures that teams such as marketing, sales, operations, R&D, and customer service work together effectively, rather than in isolated silos.
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13.10 How well do employees understand the organization's goals?
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13.11 To what extent are employees involved in decision-making?
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14.1 How many innovations are currently under development, and what is their estimated market potential?
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14.2 What percentage of initial ideas or prototypes lead to successful market outcomes?
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14.3 This represents the savings achieved by streamlining or improving internal processes related to innovation.
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14.4 What percentage of total revenue came from new products/services launched in the past year?
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14.5 What percentage of total revenue resulted from improvements to existing offerings in the past year?
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14.6 How successful were newly introduced business models or processes in generating revenue last year?
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14.7 To what extent did innovation initiatives contribute to market share growth in the past year?
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14.8 What was the profitability increase due to innovation in the past year?
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14.9 How quickly can your organization move from concept to market-ready solution?
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14.10 How many new patent applications did your organization submit in the past year?
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14.11 How many new products or services did your organization introduce in the past year?
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14.12 how do you perceive the change in media coverage about our organization?
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14.13 How much did ecosystem partnerships contribute to your competitive advantage?
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14.14 To what extent did innovation capabilities give your organization a competitive edge last year?
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14.15 How effectively did innovation support organizational resilience during crises ?
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14.16 How many new product or service ideas were introduced last year?
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14.17 How would you rate employee turnover in your organization last year?
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14.18 How would you rate current customer satisfaction levels?
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14.19 How has innovation influenced your organization’s environmental impact?
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14.20 What level of recognition is given for innovative contributions?
Please select the highest form of recognition provided, even if your organization offers multiple types
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15.1 Absenteeism Rate Assessment
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15.2 How often have employees shown signs of burnout or chronic stress over the past year?
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15.3 Assessing the Frequency and depth of knowledge sharing sessions or events within your organization
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15.4 To what extent do employees feel a sense of belonging within your organization?
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15.5 How would you rate the overall levels of trust, respect, and empathy among employees and leadership?
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15.6 How satisfied are employees with their current roles and work environment?
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15.7 How actively do employees participate in innovation-related activities or decisions?
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15.8 Assessing the Number of Cross-departmental Projects or Initiatives
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15.9 How do employees rate the ease and effectiveness of collaboration across teams and departments?
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Thank you test "text after quiz"
Your Name
Email
Your Title
Organization Name
Headquarters Location
Phone
Gender
Choose Gender
Male
Female
Your Age
Choose Your Age
18-24
25-34
35-44
45-54
55-64
65 and older
Seniority Level
Choose Seniority Level
1. Entry-level
2. Mid-level management
3. Senior management/executive
4. Staff (non-management)
5. Temporary/Contract worker
6. Other
Education Level
Choose Education Level
1. No formal education
2. Primary education completed
3. Secondary education
4. Vocational/Trade qualification
5. Associate degree
6. Bachelor's degree: A four-year degree from a college or university
7. Postgraduate diploma: Specialized qualification after a bachelor's degree
8. Master's degree
9. Doctoral degree
Organization Type
Choose Organization Type
1. For-profit (Private Sector)
2. Non-profit
3. Educational institution
4. Non-governmental organization (NGO)
5. governmental organization
Industry/Field
Choose Industry/Field
1. Agriculture
2. Finance and Banking
3. Health Care
4. Information Technology
5. Manufacturing
6. Retail
7. Education
8. Real Estate
9. Transportation
10. Energy
11. Entertainment & Advertising
12. Telecommunications
13. Hospitality and Tourism
14. Automotive
15. Pharmaceuticals and Biotechnology
16. Construction and Infrastructure
17. Food and Beverage
18. Public Sector and Government
19. Fashion and Apparel
20. Environmental Services and Sustainability. 21. Others
Organization Size (Number of Employees)
Choose Organization Size (Number of Employees)
1. 1:10 (Micro)
2. 11:50 (Small)
3. 51:200 (Medium)
4. 201:1000 (Large)
5. 1001 and more (Enterprise)
Organization's Annual Revenue
Choose Organization's Annual Revenue
Less than $1M
$1M-$10M
$10M-$50M
$50M-$100M
Over $100M
Prefer not to disclose
Geographic Presence
Choose Geographic Presence
Local
Regional
National
Global/International
Organization Years in Operation
Choose Organization Years in Operation
Less than 1 year (Startup)
1-5 years
6-10 years
11-20 years
Over 20 years
Number of Branches/Offices
Choose Number of Branches/Offices
None (Single location)
2-5
6-10
11-50
50+
Ownership Type
Choose Ownership Type
1. Sole Proprietorship
2. Partnership
3. Private Corporation
4. Public Corporation
5. Family-Owned
6. Cooperative
7. Franchise
8. Other
Primary Market
Choose Primary Market
1. B2B (Business-to-Business)
2. B2C (Business-to-Consumer)
3. B2G (Business-to-Government)
4. C2C (Consumer-to-Consumer) Platforms like eBay or Airbnb where consumers transact with other consumers 5. C2B (Consumer-to-Business) Models where consumers sell products or services to businesses like freelance platforms
Organizational Structure
Choose Organizational Structure
1. Hierarchical (Traditional pyramid structure)
2. Flat (Minimal levels of management)
3. Matrix (Employees report to multiple managers)
4. Network (Teams or divisions operate autonomously)
5. Other
What is your organization’s current level of digital maturity?
Choose What is your organization’s current level of digital maturity?
1. Fully digital operations and services
2. Partially digital operations with ongoing digital transformation
3. Initial stages of digital transformation
4. Primarily non-digital operations with limited digital tools
5. Exploring digital transformation (early research or pilot stages)
How would you best describe your natural approach to work and collaboration?
Choose How would you best describe your natural approach to work and collaboration?
1. I prefer to work independently and focus on my tasks (Introverted)
2. I enjoy collaborating with others and thrive in team settings (Extroverted)
3. I like to analyze data and make decisions based on facts and logic (Thinking)
4. I value emotions and relationships often considering how my decisions affect others (Feeling)
5. I am open to new experiences and enjoy exploring innovative ideas (Openness)
6. I prefer structured environments and like to plan my tasks carefully (Conscientiousness)
7. I adapt my work style based on the situation and people I’m interacting with. (Adaptable)
When you hear the word "innovation", which of the following best describes your first thought?
Who is primarily responsible for driving innovation in your organization?
Choose Who is primarily responsible for driving innovation in your organization?
1. No one assigned
2. R&D Manager
3. Marketing Manager
4. Innovation Dept
5. Shared across teams
6. Business Owner/CEO
7. HR team
8. External consultants
9. Others
how would you rate your understanding of the innovation concept?
Choose how would you rate your understanding of the innovation concept?
1 - Very Poor Understanding
2 - Limited Understanding
3 - Moderate Understanding
4 - Good Understanding
5 - Excellent Understanding